HOW IT ALL STARTED
A friendly introduction in 2009 was the genesis for a seemingly unconventional business relationship between a land surveyor and an electronics design team specializing in LED lighting. This unusual pairing would result in the creation of RESCUE ME SOS™ some 8 years later. After an exhaustive year dedicated to rigorous engineering, design, troubleshooting, testing, manufacturing and prototypes, a first run of RESCUE ME SOS™ portable units was realized in December 2016.
Given the potential life-saving nature of the product, the team agreed that there was absolutely no compromising on quality, reliability and functionality. Performance standards and benchmarks were set exceptionally high. After all, when you’re designing and releasing a product into the market that people will depend upon in emergency situations, nothing can be left up to chance or speculation.
And so, tremendous attention was given to validating temperatures the unit could withstand, ensuring a constant temperature for the unit itself, maximizing the brightness and longevity of the lights, ease of portability and installation, and more. The process often led the team back to the drawing board until they were unanimously satisfied with their results and ready for production.
After highly successful field placements and trials, the portable RESCUE ME SOS™ is now available for all.
“TOGETHER, THE FOUNDERS OF RESCUE ME SOS™ BRING OVER 20 YEARS OF BUSINESS KNOW-HOW, MANUFACTURING AND DESIGN EXPERIENCE WITHIN THE ELECTRONICS INDUSTRY TO THE TABLE.”
HOW RESCUE ME SOS™ WAS BORN
LAWRENCE E. RABIN
RESCUE ME SOS™
I’ve been a Quebec Land Surveyor since February of 1984. But it’s really my experience as an instrument man in South East Alaska, surveying the international boundary between Alaska and BC back in 1978, that first sparked the fire for what is now RESCUE ME SOS™.
Survey monuments were few and far between. My job was to help locate these monuments, set up my theodolite – an optical instrument consisting of a rotating telescopic sight used by surveyors to measure horizontal and vertical angles – on one of them, sight the next one and tell the lumberjacks where the centre line of the boundary was so they could clear cut a 20-foot vista which would be visible from an elevation of 30,000 feet. One of the major problems was inter-visibility. On occasion, I would have the helicopter hover directly and centered over the distant monument. I would set my line on the centre line of the helicopter bubble. It was then, in the summer of 1978, that I said to myself, wouldn’t it be convenient to have a flashing signal light to sight on?
Fast forward to 2003…I’m watching “the Disaster Channel” and I see rescue workers searching for skiers buried in an avalanche. All the rescuers have are long poles and sniffer dogs…and this is 2003! Given the terrifying fact that after 4 minutes without oxygen most people are brain dead, and after 9 minutes, biologically dead, the time to get to these victims is beyond crucial.
How do I know this? On October 9, 1986, I quite literally died after playing racquetball. I had been wearing a t-shirt, long-sleeved turtle neck and nylon jacket. I sweated out my electrolytes, overheated and had a cardiac arrest while being driven home. A good friend and a neighbor performed CPR for a harrowing 9 minutes until paramedics arrived and shocked my heart back into rhythm. And here I am.
Like others who have gone through similar events, I came back with a deeper and renewed respect for life. Since then, I’ve been on a personal mission to pay it forward…to do what I could to figure out a way to help others in emergency situations.
I never forgot my Alaskan experience, the feeling of needing a bright light to help me be visible, be safe (and yes, ultimately, to do my job). Then, when I watched the avalanche rescuers work almost blindly to help find and rescue those buried skiers, it became clear to me what I wanted to do. I wanted to create and market a portable emergency light system that would keep people visible – and safer – in an emergency.
I experimented with several different light sources. The first was a 12-volt 125 watt light bulb from the tip of a 747 aircraft. It was so bright and hot that it melted the lighthouse that enclosed it. I tried Zenon, Halogen, 12-volt mini light bulbs and finally, LEDs which were in their infancy at the time.
Fast forward to 2016 and all the technological innovations we take for granted: LEDs, printed circuit boards, 3D printing, pick and place robots, polycarbonate, etc. Combine these advances with the right business partners, intensive research and development, countless trials and errors and BINGO, RESCUE ME SOS™ is born. It’s now 2017 and our first RESCUE ME SOS™ product is ready to hit the market.
To see our vision materialize – to provide vehicle drivers with a portable emergency light system designed to help keep them safe by keeping them visible – is truly our dream come true.
PARTNER, DESIGN AND MANUFACTURING
RESCUE ME SOS™
After Lawrence approached us in 2015 with the idea of creating a portable visual distress safety device, our team was all in. We understood the inherent human value of the product; the significance of staying as visible as possible – to be as safe as possible – in an emergency situation. Collaborating on a product that could potentially save lives resounded deeply with us.
And so, our partnership was formed. We immediately started to work with Lawrence on his initial design, testing, designing, redefining and sourcing materials for the RESCUE ME SOS™. portable unit. It was crucial that the product meet our demanding performance and manufacturing standards, one of which was to assemble the product here in Canada. With more than 20 years’ experience within the electronics industry, predominantly with circuit boards, circuit board assembly, and enclosure design, we knew what needed to be done.
Our shared vision of wanting to make this world a little safer has been propelling us forward. After countless months of meticulous work, we are thrilled to launch the RESCUE ME SOS™ portable unit, the first product in our RESCUE ME SOS™ line-up. With time, the other members of the family will be revealed, each designed for a very specific market or need.
Our goal is to provide exceedingly reliable products for life’s emergencies. Because, the more visible you are, the more likely you are to stay safe and receive the help you need. And at the end of the day, safety – and lives saved – is what counts.